000 00959nmm a2200301 a 4500
001 ocm0002016033
003 TR-IsHL
005 20201028181508.0
008 190103s2017 tu tur
007 cr cn
020 _a9786055782801
035 _a2016033
_b(N$T)
050 0 4 _aHF5415
_b.E84 2017
090 0 4 _aHF5415
_b.E84 2017
100 1 _aEser, Zeliha
245 1 0 _aPazarlamaya giriş
_h[electronic resource] /
_cZeliha Eser ; Sezer Korkmaz
250 _aGözden geçirilmiş 3. Baskı
260 _aAnkara :
_bSiyasal Kitabevi,
_c2017
300 _a270 p.
500 _aKaynakça (sayfa 255-268) ve dizin var.
650 4 _aEkonomi ve Finans
650 4 _aEconomics and Finance
650 0 _aPazarlama
650 0 _aMarketing
650 7 _aBUSINESS & ECONOMICS / Marketing / General
_2bisacsh
700 1 _aKorkmaz, Sezer
856 4 0 _uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e011xww&AN=2016033
999 _c19626
_d19626