000 00975nmm a2200289 a 4500
001 ocm0002016032
003 TR-IsHL
005 20201028181507.0
008 190103s2016 tu tur
007 cr cn
020 _a9786059221184
035 _a2016032
_b(N$T)
050 0 4 _aHF5415.K38
_bP39 2016
090 0 4 _aHF5415.K38
_bP39 2016
100 1 _aKavak, Bahtışen
245 1 0 _aPazarlamada ürün: uygulamalar ve örnek olaylar
_h[electronic resource] /
_cBahtışen Kavak ; Canan Eryiğit, Öznur Özkan Tektaş
260 _aAnkara :
_bSiyasal Kitabevi,
_c2016
300 _a240 p.
650 4 _aEkonomi ve Finans
650 4 _aEconomics and Finance
650 0 _aPazarlama
650 0 _aMarketing
650 7 _aBUSINESS & ECONOMICS / Marketing / Research
_2bisacsh
700 1 _aEryiğit, Canan 
700 1 _aTektaş, Öznur Özkan 
856 4 0 _uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e011xww&AN=2016032
999 _c19625
_d19625