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001 ocm000580789
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005 20201028121717.0
008 130705s2011 tu tur
007 cr cn
020 _a9786055467043
035 _a580789
_b(N$T)
050 0 4 _aHD69.B7
_bS88 2011
090 0 4 _aHD69.B7
_bS88 2011
100 1 _aSutherland, Fraser
245 1 0 _aBir marka adı yaratmak
_h[electronic resource] /
_cFraser Sutherland ; çev. Uğur Mehter ; haz. Bülent Fidan
250 _a1. bs.
260 _aİstanbul :
_bİstanbul Ticaret Odası,
_c2011
300 _a334 p.
650 4 _aEkonomi ve Finans
650 4 _aEconomics and Finance
650 0 _aMarkalaşma (Pazarlama)
650 0 _aBranding (Marketing)
650 0 _aMarkalı Ürünler
650 0 _aBrand name products
650 7 _aBUSINESS & ECONOMICS / Marketing / General
_2bisacsh
700 1 _aMehter, Uğur
700 1 _aFidan, Bülent
856 4 0 _uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e011xww&AN=580789
999 _c1473
_d1473