Bankacılıkta pazarlama [electronic resource] /
Sefer Gümüş
- İstanbul : Hiperlink Yayınları, 2014
- 737 p.
9789944157803
Ekonomi ve Finans Economics and Finance Banka, pazarlama Bank marketing Finansal hizmetler sektörü -- Pazarlama Financial services industry -- Marketing BUSINESS & ECONOMICS / Banks & Banking