Rekabetçi başarı: markalaşma nasıl değer katar? (Record no. 8090)

000 -LEADER
fixed length control field 01083nmm a2200313 a 4500
001 - CONTROL NUMBER
control field ocm000660924
003 - CONTROL NUMBER IDENTIFIER
control field TR-IsHL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201028141942.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131226s2011 tu tur
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786055467067
035 ## - SYSTEM CONTROL NUMBER
System control number 660924
-- (N$T)
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69
Item number .D38 2011
090 04 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HD69
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .D38 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Davis, A. John
245 10 - TITLE STATEMENT
Title Rekabetçi başarı: markalaşma nasıl değer katar?
Medium [electronic resource] /
Statement of responsibility, etc. A. John Davis ; çev. Taner Karagüzel ; haz. Bülent Fidan
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. İstanbul :
Name of publisher, distributor, etc. İstanbul Ticaret Odası,
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 533 p.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Ekonomi ve Finans
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Economics and Finance
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Markalaşma (pazarlama)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Markalı ürünler
General subdivision Yönetim
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS / Marketing / General
Source of heading or term bisacsh
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Karagüzel, Taner
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fidan, Bülent
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e011xww&AN=660924">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e011xww&AN=660924</a>
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Online   Kıbrıs Amerikan Üniversitesi Kütüphanesi / American University of Cyprus Kıbrıs Amerikan Üniversitesi Kütüphanesi / American University of Cyprus 28.10.2020   HD69 .D38 2011 660924 28.10.2020 28.10.2020 E-Kitap
Devinim Yazılım Eğitim Danışmanlık tarafından Koha'nın orjinal sürümü uyarlanarak geliştirilip kurulmuştur.