| 000 -LEADER |
|---|
| fixed length control field |
01081nmm a2200313 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocm0002146798 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-IsHL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201028183849.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190424s2010 tu tur |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cn |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786055655594 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2146798 |
| -- |
(N$T) |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.K6819 2010 |
| 090 04 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.K6819 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Pazarlamayı anlamak: her gün karşılaştığınız sorunlara uzman çözümler |
| Medium |
[electronic resource] / |
| Statement of responsibility, etc. |
Philip Kotler ; çeviren, Melis İnan ; yayına hazırlayan Cemal Engin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
İstanbul : |
| Name of publisher, distributor, etc. |
Optimist Yayınları, |
| Date of publication, distribution, etc. |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
142 p. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Ekonomi ve Finans |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Economics and Finance |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Pazarlama |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Pazarlama |
| General subdivision |
Yönetim |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Marketing / General |
| Source of heading or term |
bisacsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
İnan, Melis |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Engin, Cemal |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e011xww&AN=2146798">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e011xww&AN=2146798</a> |
