| 000 -LEADER |
|---|
| fixed length control field |
01088nmm a2200313 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocm0001916840 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-IsHL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201028172901.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180714s2012 tu tur |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cn |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786054538409 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
1916840 |
| -- |
(N$T) |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5821 |
| Item number |
.A55 2012 |
| 090 04 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5821 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.A55 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Alikişioğlu, Mehmet |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Reklamın iyisi : |
| Remainder of title |
nasıl bir kampanya? nasıl bir medya kullanımı? nasıl bir marka? |
| Medium |
[electronic resource] / |
| Statement of responsibility, etc. |
Mehmet Alikişioğlu ; yayına hazırlayan Mutlu Dinçer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
İstanbul : |
| Name of publisher, distributor, etc. |
Optimist Yayım Dağıtım, |
| Date of publication, distribution, etc. |
2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
299 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Kaynakça var. |
| International Standard Serial Number (SE) [OBSOLETE] |
|
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Medya ve İletişim |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication & Media |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Reklamcılık |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Halkla ilişkiler |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Advertising & Promotion |
| Source of heading or term |
bisacsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dinçer, Mutlu |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e011xww&AN=1916840">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e011xww&AN=1916840</a> |
